Marketplace

Marketplace enables loyalty schemes to expand their reward shop with third-party rewards, vouchers, products, and experiences, without managing inventory, fulfilment, or partner operations manually.

Businesses can browse available partners, select the rewards they want to offer, set the value, and make them available to customers directly through their loyalty programme.

✅ What's New

Add Third-Party Rewards to Your Reward Shop

Loyalty schemes can now offer rewards from external brands alongside their own rewards.

This gives customers more choice while helping businesses make their loyalty programme more attractive and engaging.

Browse & Connect With Marketplace Partners

Teams can explore available marketplace partners and request to connect with brands that fit their audience, positioning, and reward strategy.

Curate the Rewards You Offer

You stay in control of what appears in your reward shop.

Select the products, vouchers, or experiences you want to make available. Nothing goes live without approval.

Set the Points Value

Define how many points each reward costs, allowing you to manage perceived value, protect margins, and position rewards in a way that fits your scheme.

Automated Redemption & Fulfilment

When a customer redeems a marketplace reward, Loyale manages the redemption flow, coupon delivery, payments, and partner reconciliation.

This removes the need for manual follow-up between your team, the customer, and the reward partner.

⭐ Why It Matters

Reward variety can make a loyalty programme more engaging, but sourcing, managing, and fulfilling third-party rewards can quickly become operationally heavy.

Marketplace removes that complexity by giving loyalty schemes access to partner rewards through a connected ecosystem.

This means:

• A broader reward offering
• Less manual partner management
• No need to hold reward inventory
• No upfront stock risk
• Faster reward shop expansion
• Automated redemption and reconciliation
• More flexibility when designing loyalty experiences

For Marketplace Partners

Marketplace also gives brands the ability to list their products, vouchers, or offers as rewards across participating loyalty programmes. Partners can reach new audiences, drive footfall, promote offers, and generate revenue while staying in control of pricing, visibility, and partnerships.

ℹ️ Common Use Cases

Expanding Reward Variety - Add third-party vouchers, products, or experiences to make your reward shop more compelling.

Reducing Reward Operations - Offer partner rewards without manually managing stock, fulfilment, coupon delivery, or reconciliation.

Building Premium Reward Experiences - Create more attractive redemption options for high-value customers or premium loyalty tiers.

Partner-Led Promotions - Allow brands to promote products or offers through loyalty programmes as redeemable rewards.

Marketplace is available within Loyale and can be used to expand reward shops with third-party rewards while keeping control over pricing, selection, and customer experience.